In just 10 short years, Instagram has grown right into ...

In just 10 short years, Instagram has grown right into a powerhouse marketing tool that savvy entrepreneurs are embracing. By December, 2020...

ï¿½ Instagram has over 1 billion active users---which implies that your market is almost certainly using Instagram-and your competition are, too.

ï¿½ 67% folks adults use Instagram, so, while it does not have the reach of Facebook (yet) it's definitely a platform worth leveraging.

ï¿½ A younger crowd-more than half of Instagram users are between 18 and 29-if that's your market, Instagram is the place to be.

ï¿½ 63% of users check their Instagram feed at the very least daily-that's lots of eyes on cell phones!

Not only that, but the platform has enjoyed double-digit annual growth, and it shows no signs of slowing down. Clearly, it is time to embrace Instagram and the power it promises as a part of your overall marketing plan.

Instagram is like a simplified version of Facebook, with an focus on mobile visual sharing. As with other social networks, you interact with other users on Instagram by following them, being accompanied by them, commenting, liking, tagging, and private messaging. Also you can save the photos you see on Instagram.

Since cheap instagram likes 's so visually oriented, Instagram has multiple filters it is possible to apply to enhance photos and videos. Additional photo editing options enable you to straighten the image, adjust brightness and warmth, and overlay color. For videos, it is possible to disable audio, select a cover frame, and, if you are using the iOS app, you can trim videos.

Unique Challenges

But Instagram presents some unique challenges, and the ones might have you wondering whether it's worth your time. The primary ones are:

1) First, it's completely smart phone driven. Unlike other platforms, you cannot post to Instagram from your computer. Actually, you can't even post to it from 3rd party apps. It's fully designed to attract cellular phone users. So in markets where mobile usage is high (and let's face it, that's nearly everywhere), Instagram is really a no-brainer.

2) It's also image and video centric. Unlike Facebook and Twitter and even Google+, where text updates remain the norm, Instagram demands photos. Text (called "captions" on Instagram) is secondary-although, unlike various other platforms, Instagram is fairly generous with their character limit. Remember that even on other platforms, images typically outperform text-only updates. So, concentrating on images in your marketing is most likely a good